About Our Practice
Core Vertex Point is a dedicated measurement advisory firm in Bangkok, Thailand, specializing in mobile app event telemetry integrity and mathematically sound user retention analysis.
Our Origin & Bangkok Practice
Established in **2020**, **Core Vertex Point Co., Ltd.** was founded by senior data practitioners and mobile engineers who recognized a persistent flaw in how digital product companies evaluate their success: widespread reliance on misleading vanity metrics and poorly configured telemetry.
Headquartered in Bangkok, Thailand (Office 11, 57 Sample Avenue, Bangkok 00000), our boutique consultancy works directly with product leadership, engineering directors, and analytics teams across Southeast Asia, Europe, and North America. We maintain an uncompromising commitment to mathematical accuracy, rigorous code inspection, and verifiable data pipelines.
Core Principles of Our Measurement Practice
Value Over Activity
An app launch is not retention. We define and measure retention solely through demonstrated user value exchanges—meaningful actions that indicate actual utility rather than passive device wakeups.
Code-Level Forensics
We do not simply look at charts in commercial dashboards. We inspect the underlying Swift, Kotlin, and React Native tracking calls, payload network dispatches, and warehouse SQL models.
Honest Diagnostic Clarity
When client data reveals that true 30-day retention is half of what dashboard vanity metrics showed, we provide the unvarnished mathematical truth along with an actionable technical path forward.
Practice Leadership & Senior Analysts
Somchai Prasert
Over 12 years directing mobile telemetry pipelines and event schema governance for high-concurrency mobile applications across the Asia-Pacific region.
Ananya Charoensuk
Specialist in cohort decay modeling, statistical retention bounds, and large-scale analytical warehouse SQL optimization.
Elena Vaneva
Focuses on churn sequence autopsy, user activation velocity analysis, and behavioral friction identification.
Discuss Your Measurement Requirements
We offer direct preliminary consultations to review your app's current tracking stack and determine the right audit scope.
Connect With Our Bangkok Office